Phương Kim


Review: The world’s business cultures and how to unlock them


This book provides the reader with a fresh perspective on international business, a business framework for understanding different cultures, knowledge of cultural expectations, guidance on how to be more culturally sensitive, and a list of cultural pitfalls.

Expert authors show how to properly communicate internationally and make sure that meetings, whether in-person and virtual, go according to plan using a specially devised approach called “The 5 C’s Model.” Barry Tomalin and Mike Nicks provide advice on how to win over people from other nations as well as the knowledge you need to make the perfect impression and avoid offending anyone. Despite including specific chapters on the top 10 economies in the globe in 2050—China, USA, Germany, UK, Russia, India, Brazil, France, Italy, and Japan—the authors offer a framework for comprehending any culture in the world. include special chapters on the top 10 economies in the world in 2050, as predicted by Morgan Grenfell Bank, which are China, the United States, Germany, the United Kingdom, Russia, India, Brazil, France, Italy, and Japan. The 5 C’s Model shows you how to choose the knowledge and understanding you require and how to interpret it all.

Review by Nguyen Khac Quyen D19AV07

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